Sustainability is an attitude!
The definition of sustainability is simple. “Leave the world in better shape than we found it.” Easy concept…. when we adopt it, decisions come easily. We clean up after ourselves, we use only what we need, and we make amends if we have harmed the environment.
Despins and the print industry have adopted this holistic approach to all business activities. It is more than recycled paper and soy inks. There has been an active, ongoing combination of activities that reduces toxic waste, incorporates more renewable resources and reduces fossil fuel energy consumption.
Print is a responsible, effective and sustainable way to communicate.
- 67% of online action is driven by offline messages. Print with Purpose, Appleton Coated 2009
- 73% of consumers prefer information by mail from companies they do business with compared to 18% of consumers who prefer information by email.
- 31% of consumers discard unopened mail compared with 53.2% of consumers that delete unsolicited emails. DMA 2010 Statistical Fact Book
The US Forest products industry is responsible for trees being planted each day – greater than what is harvested. Trees are a wonderful asset to our environment in many ways. FSC (Forest Stewardship Council) is a leader in maintaining our natural environment.
“Printing is the only media with a one-time carbon footprint – all other media require energy every time they are looked at.” 2010 PrintCity report on Carbon and Energy Reduction
Paper is a completely renewable resource.
Printers support using paper that preserves the ecosystem.
Print is recyclable and recycling preserves natural resources.
LEARN MORE AT www.printing.org/valueofprint